of consumers value brand transparency, but only about half feel informed enough to make purchasing decisions
83%
Source : 2023 Edelman Trust Barometer
Modern consumers care about how things are made.
Their unique story, quality and impact.
Product Passport AI helps you make your supply chains visual, explorable, and instantly understandable
What is a Interactive Product Passport?
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Where it comes from
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How it’s made
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Who’s behind it
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What makes it better
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Why it matters
Upload your data
Upload supply-chain files or fill a form with key product details.
Simple. Fast. Visual.
AI builds your product passport
Our AI platform generates an engaging product passport to tell the story of your product
Embed & share
Host it on your product page to let customers explore your product’s story.
About us
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Founder : Louis-Olivier Roy
After years working in food and beverage and supply-chain traceability technologies, he kept coming back to a simple question: what if consumers could easily understand where a product comes from, its quality, its impact, and its story? That question led to Product Passport AI, a platform that turns scattered supply-chain information into interactive product stories that bring transparency to life and help brands connect with customers.
Partner : Affordance Studio
Affordance Studio is a Montreal-based creative team born from the world of video games and UX design. For over a decade, they’ve specialized in transforming complex information into immersive, visual experiences that people instantly understand. Their work spans serious games, digital learning, and interactive storytelling, always guided by one principle: making data feel alive.
As the design partner behind Product Passport AI, Affordance Studio brings that same philosophy to transparency. Together, we turn scattered supply-chain data into visual product stories that inspire curiosity, trust, and connection between brands and their customers.
