The digital label that shows why your product is better.
Product Passport AI helps premium consumer brands turn origin, ingredients, and product craftsmanship into interactive product stories embedded directly on ecommerce product pages.
Built for premium consumer brands where ingredients, origin, and quality matter.
Why brands use
Product Passport AI
Increase engagement
Turn your product page into a story customers want to explore.
Build trust
Show real origin, ingredients, and craftsmanship behind your product.
Boost conversion
Help customers understand why your product is worth choosing.
How it works
Live in three steps.
Submit product information
Fill out our onboarding form or connect your existing data source — ingredients, suppliers, certifications, and brand story.
Generate the passport
Our AI structures and enriches your data into a polished, interactive passport. Review and approve in minutes.
Embed on your product page
Copy one line of code and paste it anywhere — Shopify, WooCommerce, custom stack. It's live immediately.
Product Passport AI helps brands create digital product passports that showcase ingredient sourcing, supply chain transparency, and product craftsmanship directly on ecommerce product pages. These interactive experiences transform complex supply chain information into engaging stories that build trust and are designed to increase conversion.
About
Louis-Olivier Roy
Founder
Product Passport AI was founded by Louis-Olivier Roy, an entrepreneur focused on turning supply chain transparency into engaging product storytelling. The mission is simple: help brands reveal the real story behind their products.
Connect on LinkedInAffordance Studio
Technology Partner
Product Passport AI is built in collaboration with Affordance Studio, a video game studio specializing in educational digital experiences and interactive storytelling.
Get started
Ready to give your product a passport?
Let's bring your product story to life.
Premium brands only.
Get in touch
Contact
Have a question or want to learn more? Send us a message.
Frequently asked questions
- What is an interactive Product Passport?
- An interactive Product Passport is a digital product experience that helps customers explore the story behind a product, including origin, ingredients, craft, proof, and product details.
- How do customers open a Product Passport?
- Customers can open a Product Passport from a badge on the ecommerce product page or from a QR code on packaging or labels.
- Who is Product Passport AI built for?
- Product Passport AI is built for premium consumer brands where ingredients, origin, quality, and product story matter, including food, wellness, supplements, organic, local, and artisan products.
- Is Product Passport AI a compliance tool?
- No. Product Passport AI is currently focused on product storytelling, trust, ecommerce engagement, and conversion support, not regulatory compliance.
- Does Product Passport AI verify product data?
- Product Passport AI can structure and present product information, but third-party verification is not included by default unless a brand chooses to involve a verification partner.
- Why would a brand use a Product Passport?
- Brands use a Product Passport to help customers understand what makes a product different, more trustworthy, and worth choosing.